Since August 1 2017, Billy Atwell has served as the Chief Communications Officer and a member of the Executive Staff for the Catholic Diocese of Arlington. He previously served as the Director of Communications for the Diocese of Raleigh from April 2014 until July 2017 and as the Director of Communications for the Diocese of Venice from April 2011 until April 2014. He is a member of the Board of Directors for the Catholic Press Association. For the Diocese of Arlington, he oversees diocesan media relations, multimedia production, the diocesan website, social media, the award-winning Arlington Catholic Herald, and serves as the spokesperson for Bishop Michael F. Burbidge.
Within his work for the Catholic Church, he has passionately advocated for a greater and strategic use of digital media as a way to evangelize and draw people closer to God.
Follow Billy on Twitter at @BillyAtwell
Using Analytics to Support Content Evangelization
Friday, June 15, 2018
8:30 a.m. to 9:45 A.M.
Behind most digital content is a wellspring of information that can enlighten us about how effective our content is, how people used it, what people want to learn more about, and how people use technology. Most organizations, however, spend an overwhelming amount of their time creating and distributing content, but very little time analyzing it. Whether through Google Analytics, Facebook Insights, third-party monitoring tools, or a diocesan communications survey, there are options to learn more about those we serve (and those that we need to serve). Metrics and data can serve as a major component of a content plan and should inform the future of Catholic communications.