In August 2017, Billy joined the Catholic Diocese of Arlington as Chief Communications Officer. In this role, he serves as spokesman for Bishop Michael F. Burbidge and the Diocese, and oversees both the Office of Communications—which manages the diocesan website, social media, media relations, internal communications, and podcast and video production—and the Arlington Catholic Herald newspaper.
After graduating from East Carolina University with undergraduate degrees in political science and philosophy, Billy worked in Washington, D.C., and Northern Virginia as a public policy advisor and communications manager. From there, he served as Director of Communications for the Diocese of Venice and then as the Director of Communications for Bishop Burbidge in the Diocese of Raleigh from 2014-2017. While in Raleigh, he chaired the Communications Committee for the Holy Name of Jesus Cathedral construction project, overseeing the marketing and communications of the project and the design and construction of the audio, AV, IT, telecom, and security systems.
Using Analytics to Support Content Evangelization
Friday, June 15th, 2018
8:45 a.m. to 10:00 A.M.
Room: Grand B
Behind most digital content is a wellspring of information that can enlighten us about how effective our content is, how people used it, what people want to learn more about, and how people use technology. Most organizations, however, spend an overwhelming amount of their time creating and distributing content, but very little time analyzing it. Whether through Google Analytics, Facebook Insights, third-party monitoring tools, or a diocesan communications survey, there are options to learn more about those we serve (and those that we need to serve). Metrics and data can serve as a major component of a content plan and should inform the future of Catholic communications.