Chad helps guide others to explore their authentic self so they can have meaningful relationships. When dealing with strategic planning, operationalizing values, and creating change, he pushes past the surface level questions so we can explore truth. In our current society, we experience the fake lives of others everyday through social media and small talk. It's time to open up, share our vulnerabilities, get comfortable with uncomfortable, and be the difference in the world. He is the owner of multiple companies and at one of those companies, Brand Outcomes helps organizations make those changes and communicate it to their internal and external audiences.
Strategic Planning for Communications
Thursday, June 14th, 2018
1:30 P.m. to 2:45 P.M.
Room: Grand H
The communications department has a major role in setting the strategic plan and holding the entire organization accountable for that plan. Do you know what the difference between strategic objectives versus operational objectives? What is the forgotten part of executing a strategic plan? How does your department's strategic plan align with the master plan? Is it the right plan? Is our only concern digital communication? Communication is always listed as one of the top issues in any organization which means that you have the opportunity to be one of the top reasons for the success of the organization.