Emily Hartzog is Vice President with Chartwell Agency, an integrated marketing communications firm in Rockford, IL. She has more than 18 years of experience in sales, marketing and public relations as well as a strong background in strategic planning, training, and crisis communications. In her position at Chartwell Agency, Emily leads the training and strategic planning service line while enjoying her roots in marketing with a variety of branding, websites and marketing campaign projects for clients. Emily was named to Rockford’s inaugural class of Rockford’s 40 Leaders Under 40 and serves on multiple community boards. She also is an owner, instructor and a performer with the Aloha Hula Girls Polynesian Dance Group.
Chartwell Agency (www.chartwell-agency.com) is an integrated communications agency with a breadth and depth of experience across five lines of business including strategic facilitation and training, marketing, public relations, social media and events. Its customized services ensure that its clients' programs are implemented in a professional and timely manner and that their messages are proactively and effectively communicated. Chartwell Agency has earned the Rockford Chamber of Commerce Small Business of the Year Award and its owner has been named Woman Business Owner of the Year and among the People You Should Know. Chartwell Agency has offices in Rockford, IL, Quad Cities and Madison, WI.
Are Your Communications Integrated? - Creating a Mix of Owned, Earned and Paid Strategies for Maximum Reach
Thursday, June 14, 2018
1:30 P.m. to 2:45 P.M.
Room: Grand A
Websites, bulletins, Facebook, Twitter, direct mail, radio spots, digital advertising, media relations, direct mail…oh, my! Communicating throughout your diocese, parish or school is more challenging than ever, especially given how diverse and varied preferences are among target audiences. With limited resources, professional communicators need to use an integrated approach of owned, earned and paid strategies to get the most out of every opportunity. In this session, we will provide the information you need to understand your balance of owned, earned and paid media and the tools to create a roadmap that integrates your efforts and maximizes your reach.