Helen Osman is president of Greater Wings, a firm specializing in communications for mission-driven organizations. Her portfolio spans local, national and international projects, including shepherding media and communications efforts for the papal visits to the United States of Pope Benedict XVI in 2008 and Pope Francis in 2015, as well as supporting Ecumenical Patriarch Bartholomew during the historic pan-Orthodox Council held in June 2016. She has served as president of the Catholic Press Association of the United States and Canada, and received its highest honor for personal achievement, the St. Francis de Sales Award, in 2012. She is president of the international board for SIGNIS, World Association of Catholic Communicators.
Handling Hot Topics and Sensitive Subjects
June 13th, 2018
8:30 a.m. to noon
This Master camp is an expanded version of a session conducted during the 2017 CMC. This camp will provide hands-on advice and best practices to help communicators deal with sensitive issues internally and externally. Learn how to be proactive and prepared for the next issue whether it’s personnel, lawsuits, bankruptcies or school closings. Participants will work through actual case studies and practice message mapping, crafting statements, timing messages, crisis prep for spokespersons on all those subjects you can only share with people doing the same work you do. Work with other participants on best practices for media relationships, how to handle fallout and feedback and get advice and tips for handling the stress of it all. This session will also offer tips for all those communication professionals responsible for publications, broadcast, social media—“the two-hat syndrome.”
Panelists: Helen Osman, owner of Greater Wings Strategic Planning and Consulting, President of SIGNIS
Jerry Topczewski, Chief of Staff for the Archdiocese of Milwaukee
Facilitator: Penny Wiegert, Editor/Communication Director, Diocese of Rockford