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Karli Smith

Karli Smith is Vice President with Chartwell Agency, an integrated marketing communications firm in Rockford, IL. She has nearly 15 years of experience in marketing and communications with an expertise in public relations, management, training and donor development. As a Vice President at Chartwell Agency, she is responsible for assisting clients with strategic planning; media relations at a local, regional and national level; social media strategy and execution; as well as team management. She works with a variety of clients ranging in industries from healthcare to not-for-profits. Karli is active in the community and serves as a mentor to young women through KFACT – a non-profit youth development organization.

Chartwell Agency (www.chartwell-agency.com) is an integrated communications agency with a breadth and depth of experience across five lines of business including strategic facilitation and training, marketing, public relations, social media and events. Its customized services ensure that its clients' programs are implemented in a professional and timely manner and that their messages are proactively and effectively communicated. Chartwell Agency has earned the Rockford Chamber of Commerce Small Business of the Year Award and its owner has been named Woman Business Owner of the Year and among the People You Should Know. Chartwell Agency has offices in Rockford, IL, Quad Cities and Madison, WI.


Session Presentation


Are Your Communications Integrated? - Creating a Mix of Owned, Earned and Paid Strategies for Maximum Reach

Thursday, June 14, 2018

1:30 P.m. to 2:45 P.M.

Websites, bulletins, Facebook, Twitter, direct mail, radio spots, digital advertising, media relations, direct mail…oh, my! Communicating throughout your diocese, parish or school is more challenging than ever, especially given how diverse and varied preferences are among target audiences. With limited resources, professional communicators need to use an integrated approach of owned, earned and paid strategies to get the most out of every opportunity. In this session, we will provide the information you need to understand your balance of owned, earned and paid media and the tools to create a roadmap that integrates your efforts and maximizes your reach.