After majoring in communications and non-profit management at St. John’s University in New York, Matt Schiller started in the Catholic Press in 1973 as an advertising account executive for The Tablet newspaper in the Diocese of Brooklyn, NY. He was named business manager in 1977 and Associate Publisher in 1989.
In 1993, Matt left The Tablet to work for a Catholic school in the Archdiocese of Newark, NJ, managing their marketing, development and business operations.
Matt joined Catholic New York, newspaper of the Archdiocese of New York, in 2006 as Advertising and Business Manager and took an active role in the Catholic Press Association. Matt is the 2017 St. Frances de Sales award recipient.
From working with advertising clients and marketing circulation and to developing student enrollment and fund-raising Matt has specialized in growing revenue while building a professional image for Catholic organizations.
Matt has used his photography to capture everyday moments and tell stories. Bringing this experience to social media platforms is another opportunity to share our faith through evangelization.
Using Photos on Social Media to Engage your Audience: Social Media Journalism with a Smart Phone
Thursday, June 14, 2018
3:15 P.m. to 4:30 P.M.
Room: Grand B
From news to portraits, still lifes to videos images are the first thing our readers are drawn to in print or on a smartphone.
With social media having the potential to reach new readers and engage them to out content we need to be sure our images are powerful and persuasive.
We will use our phones and apps to learn about:
- Planning our photos to tell a story or capture a scene
- Mobile photo composition
- Using photos to drive traffic
- Choosing the right platform for the message
- Managing our captions, hashtags and links
- Tips for improving our images
- Other apps we should try
Maximizing storage and battery life