Michelle St. Pierre
Michelle St. Pierre is a multimedia professional who has more than 30 years of communication experience. She is a former ABC Radio Network journalist, where she worked with famed sportscaster Howard Cosell and covered four Olympics for the network. St. Pierre has freelanced with USA Today and has produced local radio and TV newscasts as well as features on EWTN and Ave Maria Radio. She specializes in media training and is a frequent guest on media programs in the Detroit market. Her most recent work history has been in leading non-profits to achieve success in fund raising and brand awareness through award winning integrated marketing campaigns. She has lead marketing teams at The Salvation Army, St. Vincent de Paul and The Michigan Catholic newspaper, where she currently works as Marketing Manager for The Michigan Catholic.
Campaigns for Increasing Circulation
with Mike Stechschulte
Thursday, June 14th, 2018
10:00 A.m. to 11:30 A.M.
Room: Grand G
Want new subscribers? Need to broaden your advertising base? Looking to evangelize and make your newspaper more relevant? Then look no further because this workshop is for you!
Discover how the editorial and marketing teams at The Michigan Catholic joined forces to accomplish these things and more.
Learn the techniques, which helped us launch: #liveyourbestlent, The Michigan Catholic in Schools, Unleash the Gospel, The Sistine Chapel Choir Ticket Contest and the beatification Mass of Blessed Solanus Casey campaigns….which increased subscriptions and donations while evangelizing our readers.
You’ll walk away with ideas which you can easily translate into your own success. In fact, we created The Michigan Catholic in Schools program in part from what we learned from a workshop at the 2017 Catholic Media Conference in Quebec City and it brought in $30k from the Archdiocesan office of schools and more subscribers and ad revenue.
Join us as we share the concepts we used to create successful campaigns by the opening windows of opportunity in Detroit. We know we can help you learn to do the same in your city!