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Mike Counter

Mike Counter joined St. Norbert College in 2003. As director of media relations, his responsibilities include local, state and national media relations, helping to share stories about St. Norbert College students, faculty, staff and alumni.

Mike also manages the multimedia projects for the college including videos that showcase the talents of students, faculty and staff at St. Norbert.

Also, Mike is teaching a media course in the Master of Business Administration program through the Donald J. Schneider School of Business and Economics at St. Norbert.

Before joining St. Norbert College's communications team, Mike spent 21 years in both television and radio broadcasting. Mike has his bachelor's degree in communications from the University of Wisconsin-Green Bay and a master's of arts in liberal studies (M.L.S.) degree from St. Norbert College.


Session Presentation


Pitch Perfect

Friday, June 15, 2018

8:30 a.m. to 9:45 A.M.

Our daily media consumption is shaped by disappearing Snaps, visually captivating Instagram posts, and Facebook feeds that are endless. Fortunately, a significant portion of conversation still involves storytelling and everyone has a story to share. The same holds true for businesses. Every business has a story to tell but not all have 24/7/365 resources in place, ready to best tell their story to the media. Yet demand for stories exist. TV stations are adding more and more shows which mean they need more and more content to fill those shows. Newspapers don't have the resources they once did. How can you assist them in getting your story told? This is where you come in, especially if you don't have a PR staff at your place of business. How can this gap in story supply and demand best be filled?  Mike Counter, director of media relations at St. Norbert College, will explain how to get the media's attention by making the "perfect pitch." Learn how to how to contribute to your company’s storytelling. Learn how to leverage the media by getting your business's story out to the general public. As Mike will explain, working with local, regional and national media is a partnership that can provide immeasurable gains.