Mike Stechschulte is managing editor of The Michigan Catholic newspaper, the official publication of the Archdiocese of Detroit, a position he’s held since 2012. His work has also appeared in the Times Herald newspaper of Port Huron, Mich., the Knights of Columbus’ Columbia magazine and The Chesterton Review, a quarterly journal of the G.K. Chesterton Institute for Faith & Culture. In his spare time, Mike enjoys playing ice hockey, golf and spending time with his wife, Christine.
How Detroit increased circulation and revenue through the happy marriage of marketing and editorial (forces) (teams) (partners)
With Michelle St. Pierre
Thursday, June 14th, 2018
10:00 A.m. to 11:30 A.M.
Want new subscribers? Need to broaden your advertising base? Looking to evangelize and make your newspaper more relevant? Then look no further because this workshop is for you!
Discover how the editorial and marketing teams at The Michigan Catholic joined forces to accomplish these things and more.
Learn the techniques, which helped us launch: #liveyourbestlent, The Michigan Catholic in Schools, Unleash the Gospel, The Sistine Chapel Choir Ticket Contest and the beatification Mass of Blessed Solanus Casey campaigns….which increased subscriptions and donations while evangelizing our readers.
You’ll walk away with ideas which you can easily translate into your own success. In fact, we created The Michigan Catholic in Schools program in part from what we learned from a workshop at the 2017 Catholic Media Conference in Quebec City and it brought in $30k from the Archdiocesan office of schools and more subscribers and ad revenue.
Join us as we share the concepts we used to create successful campaigns by the opening windows of opportunity in Detroit. We know we can help you learn to do the same in your city!