Penny has been on staff at The Observer since 1986 and editor since 2002. She and her husband Russell have four grown children. She is an active member of St. Mary Parish in Pecatonica where she is a lector and Eucharistic Minister.
Penny is an active member of the Northern Illinois Newspaper Association and is Past President of the Catholic Press Association for the United States and Canada. In her spare time, she and her entire family enjoy participating in community theatre.
The Observer provides Penny with the opportunity to enjoy two passions ... the Catholic faith and newspapering.
Master Camp | Editorial
Handling Hot Topics and Sensitive Subjects
June 13th, 2018
8:30 a.m. to noon
This Master Camp is an expanded version of a session conducted during the 2017 CMC. This camp will provide hands-on advice and best practices to help communicators deal with sensitive issues internally and externally. Learn how to be proactive and prepared for the next issue whether it’s personnel, lawsuits, bankruptcies or school closings. Participants will work through actual case studies and practice message mapping, crafting statements, timing messages, crisis prep for spokespersons on all those subjects you can only share with people doing the same work you do. Work with other participants on best practices for media relationships, how to handle fallout and feedback and get advice and tips for handling the stress of it all. This session will also offer tips for all those communication professionals responsible for publications, broadcast, social media—“the two-hat syndrome.”
Panelists: Helen Osman, owner of Greater Wings Strategic Planning and Consulting, President of SIGNIS
Jerry Topczewski, Chief of Staff for the Archdiocese of Milwaukee
Facilitator: Penny Wiegert, Editor/Communication Director, Diocese of Rockford