Steve Meyer is a paradox or, as he describes himself, a man who lives in the gap between teeth. In addition to his position as Principal & Chief Strategy Officer at The Karma Group, a nationally recognized brand development firm, Steve serves as a permanent deacon in the Green Bay diocese. He is credited with having developed RiverMapping, a consumer research methodology featured in Harvard Business Review, and has authored several articles on organizational branding. Steve has developed brand strategies for Kimberly-Clark Corporation, the Green Bay Packers, and many other businesses and organizations across the country. He is co-founder of StreetLights Outreach and Whatsoever You Do, Inc, and serves on the Executive Committee and the Board of Regents for St. John’s University School of Theology and Seminary. He is a father of three boys and a husband of one wife.
Master Camp |
Rebranding Catholic Media – How to (re)Build Relevancy
Wednesday, June 13th, 2018
8:30 A.m. to 12:00 P.M.
Room: Grand G
Like any media, Catholic Media is a product with a customer base. Growing the engagement, loyalty and size of that base is a fundamental business challenge which can be addressed through a strategic branding effort. Branding, you will discover, is not merely about marketing and packaging; it is about fostering relationship, understanding expectations, and delivering an experience that meets or exceeds those expectations. This Master Camp will introduce you to the foundations of experiential branding, explore the ways it drives and enhances perceived value, and walk you through the steps of a well-proven implementation process.